Projects by 91 is a Toronto-based production agency specializing in live events and large-scale music festivals. We partner with North America’s brightest organizations to make adventurous entertainment concepts a reality.
We offer a full-spectrum approach to event production, combining meticulous planning with a focus on safety and seamless execution. Our expert team ensures smooth logistics, from crowd management to technical coordination.
With fully insured, trained, and experienced in-house staff, we provide reliable support across all aspects of event production. Adhering to the highest safety standards and industry best practices, we deliver operational excellence, ensuring every event is not only memorable but also executed flawlessly and safely.
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Lee Burridge’s All Day I Dream was back at Fort York for a day of blissful beats and ethereal beauty. Known for its signature immersive aesthetic and melodic house sound, this beloved gathering invited music lovers into a world of dreamy decor, deep grooves, and communal energy. A thoughtfully curated lineup of international and local artists guided attendees through extended musical journeys, creating the environment that makes ADID a beloved staple in Toronto’s electronic music scene.
Production Management / Technical Direction / Site Management / Emergency Planning & Crowd Safety Services / Worksite Safety Oversight
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After a triumphant debut, All Your Friends Fest returned by popular demand for its second year. This two-day overnight camping festival celebrates the best of pop-punk and alternative rock across the decades, offering a nostalgic and high-energy experience for fans. The lineup delivered nonstop hits and fan favorites with over 20 acts taking the stage, including iconic headliners Avril Lavigne, Simple Plan, and Rise Against. This festival offered a chance to relive the anthems and create new memories with All Your Friends.
Production Management / Technical Direction / Artist Relations / Ground Transportation / Health & Safety Oversight / Artist Safety & Security Management
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Arkells, one of Canada’s most beloved rock bands, returned to their hometown with The Rally, on Saturday, June 21, 2025, at Hamilton Stadium. Known for their high-energy shows and deep local roots, Arkells have turned The Rally into a beloved tradition since 2018, supporting Hamilton non-profits. This year’s lineup features Portugal. The Man, Valley, and Seago. The Rally is a celebration of city pride and stands as a testament to the power of music to move people both on and off the stage.
Production Management
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Boiler Room is the ultimate summer festival for electronic and dance music enthusiasts, bringing an immersive experience of nonstop energy to two stages. The cutting-edge performances and dynamic ambiance that the event is known for returned to the vibrant core of the city in September. As a global champion of euphoric sets from the most innovative DJs and producers, Boiler Room fulfilled its guarantee to be a highlight of summer entertainment in Toronto.
Production Management / Site Management / Artist Relations / Emergency Planning & Crowd Safety Services / Worksite Safety Oversight
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For 12 years and counting, Boots & Hearts has stood tall as Canada’s largest country and camping music festival, offering an unforgettable four-day celebration of country music and community. Held on expansive event grounds just 90 minutes north of Toronto, the festival brought together fans from all over to enjoy incredible performances in a stunning field setting. The 2025 lineup featured more than 35 artists, including top country stars Bailey Zimmerman, Sam Hunt, and HARDY.
Production Management / Technical Direction / Artist Relations / Ground Transportation / Worksite Safety Oversight / Artist Safety & Security Management
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Canal Days Marine Heritage Festival is a vibrant celebration on the shores of Port Colborne, combining live music, waterfront attractions, and a tribute to the region’s nautical roots. Framed by the panoramic views of the Welland Canal, the multi-day concert series and free street festival featured tall ship tours, artisan markets, heritage displays, and family-friendly entertainment throughout the downtown core and along the water. With a lively mix of marine history, community, and lakefront charm, Canal Days once again delivered a standout summer experience for visitors of all ages.
Emergency Planning & Crowd Safety Services
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Electric Island celebrated its 13th season, transforming some of Toronto's most iconic parks into vibrant hubs of electronic music. The festival featured a meticulously curated ensemble of the world’s finest electronic artists across four installments, including Camelphat, Mockkak, Disclosure, Black Coffee, Mau P, Chase & Status, Elderbrook, and Adriatique. Between the immersive production and highly dedicated crowd, EI continues to raise the bar, bringing its electric atmosphere to the city's most beloved outdoor spaces.
Production Management / Technical Direction / Site Management / Emergency Planning & Crowd Safety Services / Worksite Safety Oversight
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As one of just 10 cities worldwide, Toronto became part of Fred again..’s explosive USB002 tour in Week 6, with the shows unfolding inside the vast industrial shell of the YZD airport hangar. For two nights, the unconventional aviation space was transformed into an immersive live music venue, creating an intentionally intimate and raw atmosphere. Loukeman, Brat Star, and Frossyouth joined Fred on night one, while night two saw a B2B set with long-time collaborator Four Tet. Stripped back and charged with anticipation, each night was made to feel less like a traditional concert and more like a once-in-a-lifetime moment.
Production Management / Emergency Planning & Crowd Safety Services / Site Management / Budgeting & Settlement Support / Ground Transportation
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Ontario Place’s one-of-a-kind urban waterfront once again hosted eight-weekends of fun in the sun. This year’s SummerSeries welcomed Open Canvas, Mixto Festival, Summer Live Music Festival, Indigenous Sounds Now, Wavelength Summer Thing, It’s OK* World, The Academy Presents The Hustle, and City Hall Live. The beloved Yoga in Trillium Park also returned, offering a tranquil place to practice hatha and vinyasa, mindfulness, and breathwork just minutes from the city’s downtown core.
Production Management
